Haulfryn Group run holiday and residential parks across the UK. Aware that their competition provided a mobile offering for their customers, they asked SAS to help create a mobile application for visitors to their Finlake Holiday Park.

The Problem

At Finlake, several disparate systems were used for managing the customer journey. These needed to be pulled together in one seamless, simple user experience.

Finlake Holiday Park has always offered an extensive list of activities and sport, as well as a packed schedule of events. Yet visitors and even home owners were unable to find much information about what was available. Also, any bookings had to be made over the phone, or in person at reception.
The aim of the mobile app was to increase activity bookings, restaurant spend and uptake of the new cashless payment technology. There were systems already in place on the park for managing these activities, some of which were long standing.

The mobile app needed to be able to integrate with these systems so that they appeared to be part of the same system. The user must experience a single point of access for all the services on the park; while the team on the park could continue to use the same systems to manage those services.

My Finlake
My Finlake
My Finlake
My Finlake

The Solution

The app, available on both iOS and Android, and free to download, allows visitors to the park to book a table in the restaurant as well as reserve and pay for activities.

We built a custom mobile application, using the React Native framework, making it available on both iOS and Android devices. We built into the app the APIs necessary to:

  • Receive information on a holidaymaker's booking
  • Book and pay for services, including spa treatments, group activities and facilities on the park
  • Reserve tables in the restaurant
  • View an itinerary for the entire holiday period

This meant working closely with the providers of the existing systems to create bespoke integrations to service these requirements.

The My Finlake mobile app is now available in the App Store and Google Play Store, for use by any holidaymaker planning a visit to Finlake. Meanwhile, we are planning the next phase of development which includes additional integrations for payments in the restaurant, as well as further integration with existing systems in place on the park.

Download the full case study

We have worked with Haulfryn Group to create a case study that shows the value that the development of the mobile app has added to their business, as well as some of their future plans for it. You can download the My Finlake case study for free, simply fill in your details below.

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