My Finlake

A mobile app for holiday makers to use to get the best experience of their holiday at Finlake Holiday park in Devon.


Haulfryn Group run holiday and residential parks across the UK. Aware that their competition provided a mobile experience to their customers, they came to SAS to help create a mobile experience for their visitors to the Finlake Holiday park.

The Problem

At Finlake, several disparate systems are used for managing the customer journey, these needed to be pulled together in one seamless, simple user experience.

Finlake Holiday Park has always had an extensive list of activities and sport; as well as a packed schedule of events. Yet visitors and even home owners were unable to find out much about what was available. Also, any bookings needed to be made over the phone, or in person at reception.
The aim of the mobile app was to increase activity bookings, restaurant spend and uptake of the new cashless payment technology. There are systems already in place on the park for these things, some of which are long standing.

The mobile app needed to be able to integrate with these systems and make it seem like they were part of the same system. The user must experience a single point of access for all the services on the park; while the team on the park could continue to use the same systems to manage those services.

My Finlake
My Finlake
My Finlake
My Finlake

The Solution

The app, available on both iOS and Android, and free to download, allows visitors to the park to book a table in the restaurant as well as reserve and pay for activities.

We built a custom mobile application, using the React Native framework, making it available on both iOS and Android devices. We built into the app the APIs necessary to:

  • Receive information on a holidaymaker's booking
  • Book and pay for services, including spa treatments, group activities and facilities on the park
  • Reserve tables in the restaurant
  • View an itinerary for the entire holiday period

This meant working closely with the providers of the existing systems to create bespoke integrations to service these requirements.

The My Finlake mobile app is now available in the App Store and Google Play Store for any holidaymaker planning a visit to Finlake to take advantage of. Meanwhile we are planning the next phase of development to the app to add additional integrations for payments in the restaurant as well as further integration with existing systems in place on the park.

Download the full case study

We have worked with Haulfryn Group to create a case study that shows the value that the development of the mobile app has added to their business, as well as some of their future plans for it. You can download the My Finlake case study for free, simply fill in your details below.

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